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I dare say that those subscribing to the WAO/FACTOR newsletter find it of value most of the time. When I started it, I didn’t want it to be a blog, or anything similar to all those platforms where...
View ArticleMetrics Are Politics
(First published in the WAO/FACTOR Newsletter, June 2012) The Digital Analytics field is certainly one vastly dominated by technical discussions. Over 90% of what I see on blogs and forums is about how...
View ArticleSocial Dynamics in Social Media Marketing
(First published in The WAO/FACTOR Newsletter, March 2012) Needless to say that the social media buzz is at an all-time high. It basically has taken over all discussions around Digital Marketing. As...
View ArticleWhat are Actionable Insights?
(First published in the WAO/FACTOR Newsletter in February 2012) It is almost a cliché to say that metrics should be actionable. No, it is an actual cliché. Books and consultants like myself usually say...
View ArticleSocial Media Influencer – State of a Concept
(First published in the WAO/FACTOR newsletter in December 2011) Following my review of two important books in Social Media analytics in the first issue, I wanted to take more time to discuss the...
View ArticleIs Jack Really All Work and No Play?
(First published in the WAO/FACTOR Newsletter, April 2012) Critical thinking, the kind that looks at the obvious while still questioning it, certainly constitutes one of the most important attributes...
View ArticleThe Fair Share of Ratios
(First published in The WAO/FACTOR Newsletter, July 2012) As Gary Angel so rightly pointed out in his very popular piece here on the WAO/FACTOR, analysis context is a crucial part of communications....
View ArticleArcheology of the Digital Customer
(First published in The WAO/FACTOR newsletter in January 2012) It seems that we are entering the Age of Big Data. Just look at IBM, whose advertising keeps hammering the now huge importance of data in...
View ArticleCan You Really Get More Klout?
(First published in the WAO/FACTOR Newsletter in May 2012) I just recently read an article in WIRED about Klout that made me want to write more than a tweet about the index so many love, and so many...
View ArticleDeeds Not Words
(First published in the WAO/FACTOR Newsletter in August 2012) It is now a truism that action constitutes the ultimate justification of measurement. Well, is it really? It seems to me that people doing...
View ArticleKnowledge, Uncertainty, and Ideology in Digital Analytics
(First published in the WAO/FACTOR Newsletter in September 2012) I know. The title of my article this month sounds very much academic. Don’t worry; it isn’t. Not that I do not have that kind of...
View ArticleHow To Conduct a Key Performance Indicator (KPI) Project
Just a quick word to let you know that February 28th (4 PM, France time, 10 AM EST), I will be conducting a webinar on how to define Key Performance Indicators for Online Marketing activities. This...
View ArticleData Visualization and Dashboard Design : Make Your Analytics Really Impactful
Just a quick word to let you know that I will be presenting a second webinar with AT Internet, one of the leading Digital Analytics solutions in the world (disclaimer: they used to be clients of...
View ArticleOf Analytics Governance – I
(Originally published in the WAO/FACTOR newsletter in February 2013) Governance must be one of the least celebrated aspects of business. Talking about it makes people roll their eyes, and rarely...
View ArticleOf Analytics Governance – II
(First published in the WAO/FACTOR Newsletter April 2013) Data Governance – Everything starts here. Well, not exactly; everything starts at determining first what needs to be measured. However, we can...
View ArticleOf Analytics Governance – III
(First published in the WAO/FACTOR newlsetter in April 2013) Application Governance – This is quite certainly where most companies spend most their mental efforts, and, well, most their money! My...
View ArticleOf Analytics Governance – IV
(First published in the WAO/FACTOR newsletter in May 2013) Analysis Governance – By Analysis Governance I basically mean the framework within which analyses will be performed. In other words, of all...
View ArticleOf Analytics Governance – V
(First published in the WAO/FACTOR newsletter in June 2013) Results Sharing Governance – I will not surprise you if I say that without efficient result sharing strategies and processes, all your...
View ArticleAbout Some Digital Analytics Presentations
Recently, I decided to make available some of my presentations about various Digital Analytics questions. I spend a LOT of time thinking and writing about analytics in order to improve myself as a...
View ArticleOf Analytics Governance – VI
(First published in the WAO/FACTOR newsletter in July 2013) Decision Making – Finally, I am now discussing the last part of my Analytics Governance model I started presenting in February. This is also...
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